Titans Reveal New Logo & Uniforms As Next Chapter Begins With Head Coach Robert Saleh

The Tennessee Titans are entering a new era in their franchise, and they are showing it through their new logo and uniforms.

The team’s social media account revealed the new look jerseys that represent the franchise’s history and return to the baby blue uniforms. They are paying homage to the Luv Ya Blue Days when they were the Houston Oilers and are incorporating things from their 30-year history.

“We wanted to come up with something that took the best parts of all of that and bring it together in a way that makes sense,” President and Chief Executive Officer, Burke Nihill. “I feel like we’re building on the legacy of what got us here, and we’re doing it in a way that is going to set the course of this organization for decades to come in a pretty special way.”

The new uniforms will consist of:

-Titans blue jerseys and white pants will be the primary look at home, with white jerseys as the primary road look, either with light blue or white pants.  Also, the option to wear white at home games.

-The light blue jerseys will feature white numbers outlined in red, and the white jerseys will feature light blue numbers outlined in red. Numbers will appear on the front and back of the jerseys, and on the shoulders.

-At home, TITANS is stitched on top of the numbers across the chest plate, and for the away jerseys, they will have TENNESSEE in the same place.

-The primary logo gives a nod to the past, but will be without the flames. It features a redesigned white “T” inside Titans blue in a circle, with white and red accents, and all corners of the state represented through the familiar three white stars.

“I think that Titans blue is a really bold color, a really powerful color,” Senior Vice President of Brand Marketing Erin Swartz said. “Seven other teams in the NFL have navy, but this color is much more unique to us. So, it’s a way for fans to uniquely show their support, and really fill stadiums both home and away with Titans blue to support their team.”

“When coach [Robert] Saleh came to the team, and we showed it to him, he loved it,” Nihill said when bringing it up to the new head coach, Robert Saleh. “He loved this idea of ‘”we'” being the last thing that a player sees before they put on their jersey, that this is about the team.”

Titans will be led by Saleh, Cam Ward, Jeffrey Simmons and newly acquired wide receiver Wan’Dale Robinson as they look to make noise in the AFC South next season.