NBA & WNBA To Sell Team Logo Facemasks In Partnership With Feeding America; Proceeds Will Be Donated To Hunger Relief
The NBA and WNBA announced a partnership with non-profit company Feeding America and sports’ apparel retailer Fanatics on Friday with the plan to sell cloth facemasks that will feature logos from all NBA and WNBA teams amid the COVID-19 pandemic. The proceeds will be donated to food banks associated with Feeding America and Second Harvest, a similar non-profit organization located in Canada.
“As a global community, we can all play a role in reducing the impact of the coronavirus pandemic by following the CDC’s recommendation to cover our nose and mouth while in public,” said NBA president for social responsibility and player programs Kathy Behrens. “Through this new product offering, NBA and WNBA fans can adhere to these guidelines while joining in the league’s efforts to aid those who have been directly affected by COVID-19.”
The masks will be sold individually and in packs of three available in youth and adult sizes.
“The COVID-19 pandemic has upended food bank operations causing shifts in distribution models and volunteer opportunities,” said executive vice president and chief operating officer at Feeding America Katie Fitzgerald. “We are grateful to the NBA, WNBA and Fanatics for this partnership that will support food banks with funds but also with much needed face coverings to keep their staff, volunteers and neighbors in need safe.”
The CEO of Second Harvest, Lori Nikkel, added, “This support will help Second Harvest redistribute enough food to provide millions of meals to Canadians over the coming months.”