DALLAS, TEXAS - NOVEMBER 15: Luka Doncic #77 of the Dallas Mavericks reacts after scoring against the Denver Nuggets in the fourth quarter at American Airlines Center on November 15, 2021 in Dallas, Texas. (Photo by Tom Pennington/Getty Images)
The decision to trade superstar Luka Doncic has cost the Dallas Mavericks plenty of wins. The team is 38-42 and the tenth seed in the Western Conference.
The losses aren’t stopping there.
Team sources told ESPN that the decision to trade Doncic could cost the franchise nine figures in revenue. Ticket sales, merchandise and sponsorships have all taken massive hits as a result of the trade. Fans are canceling their season tickets in Groves.
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When Doncic returned to Dallas on Wednesday night, the Mavericks played a tribute video dedicated to his achievements with the team. While the video was well-received, it hardly mitigated the fans’ losses due to the trade. Fans in the crowd chanted “fire Nico” about Mavericks general manager Nico Harrison throughout the night.
To make matters even worse, the Los Angeles Lakers dominated the Mavericks 112-97 behind 45 points from Doncic. Doncic finished 16-28 from the field with eight rebounds and six assists.
Poor management and injuries have completely derailed a season that saw the Mavericks start the year with sixth-best odds in the NBA to win the Finals.
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