LAS VEGAS, NEVADA - DECEMBER 14: UFC welterweight champion Kamaru Usman (L) punches Colby Covington in their welterweight title fight during UFC 245 at T-Mobile Arena on December 14, 2019 in Las Vegas, Nevada. Usman retained his title with a fifth-round TKO.
UFC #2 Welterweight Contender and resident troll Colby Covington went after NBA players on Twitter for boycotting their games in the name of social justice.
Everybody in the UFC community, except for Joe Rogan, has dismissed Covington since his championship fight against Kamaru Usman back in December where Usman poetically broke Covington’s jaw in the third round and won by knockout in the fifth. While Covington likes to be a troll and play a heel, the UFC is the only major sports organization where behavior like this goes unchecked. They know the audience needs a bad guy. UFC President Dana White spoke at the RNC last week, so the organization clearly won’t have a problem with the politics.
It’s a bad look for the UFC but better for business. Covington has his first fight since December in September against former Welterweight Champion Tyron Woodley. While Covington is an objectively terrible guy, people will likely tune in to see him get beat up. If it’s good for business, that is all the UFC cares about.
Subscribe to our free weekly newsletter!
A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.
The Giants ended 2025 with a .500 record, missing the postseason for the fourth consecutive…
Providence recently hired Bryan Hodgson as its new basketball coach, and he started his tenure…
The Tennessee Titans are entering a new era in their franchise, and they are showing…
Tyson Fury and his father, John Fury, are no longer on good terms, as the…
North Carolina fired their head coach, Hubert Davis, this week. This comes after being defeated…
Randal Grichuk has made the Opening Day roster for the New York Yankees. This will…