Rams Awarded Marketing Expansion For 3 Countries In NFL’s New Initiative

The Los Angeles Rams will be able to extend their marketing initiatives in three new countries – Mexico, China and Australia – through the NFL’s new initiative to grow their fanbase outside of the U.S. The Rams and 17 other teams have been granted access to 26 International Home Marketing Areas (IHMA) whichever of the eight countries they have been assigned to.

The NFL clarified what exactly the IMHA grant access to in a statement released yesterday.

“As part of the International HMA program, clubs will have access to international markets for at least a five-year term, during which a club will have rights to pursue activities in that international market that are consistent with what they can do in their domestic HMA. This includes in-person and digital marketing, corporate sponsorship sales, fan events and activations, youth football activities, merchandise sales and co-marketing relationships with other sports and entertainment properties in the market.”

The Rams were the only team to be awarded three countries.

“When Stan Kroenke brought the Rams home to Los Angeles and envisioned SoFi Stadium and Hollywood Park, it was with an eye to build a global brand along with an iconic sports and entertainment destination,” Rams chief operating officer Kevin Demoff said in a statement. “Here in the United States, Los Angeles is the gateway to so many incredible countries across the world including Australia and China, as well as our neighbor, Mexico. We are fortunate to have developed a strong presence in each of those countries over the years, through digital engagement, authentic connections with local celebrities and influencers, and even in-market activations. We are thrilled to deepen our connection with our fans abroad and expand our presence in these countries over the next five years and beyond.”

Teams can begin to take advantage of the on January 1, 2022.