Description English: Caesars Palace viewed from the top of the Eiffel tower at Paris Las Vegas. Date: 2 December 2010 Source: Own work Author Cygnusloop99 (Wikipedia Commons)
Caesars Entertainment is no stranger to the NFL. The casino chain has relationships with several teams including the playoff-bound Indianapolis Colts, New Orleans Saints, and the Baltimore Ravens. But the entertainment corporation still felt the need to strike a deal with the league.
The NFL announced on Thursday that they’d selected Caesars Entertainment Corporation, home to venues like Caesars Palace in Las Vegas, as the first ever official casino sponsor of the league.
Subscribe to our free weekly newsletter!
A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.
The new league deal along with the already existing individual team partnerships are for the Casino category only and does not include sports betting, daily fantasy or hotels/resorts. Beginning with the upcoming playoffs, the NFL will strive to create “unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements” as part of the Caesars deal.
The casino will also have exclusive rights to use the NFL trademark in the US and the UK. They will use this to promote the Casino chain and during its involvement with the NFL Draft and the Super Bowl.
30 SPORTS FIGURES WHO DIED IN 2018 – TRIBUTE SLIDESHOW
We couldn’t be more excited to work with one of the world’s largest gaming and entertainment companies,” said Renie Anderson, Senior Vice President of NFL Partnerships, Sponsorship and Consumer Products. “Combining the NFL with Caesars’ expertise in world class entertainment will provide our fans unique experiences both here in the United States and abroad.”
“All of us at Caesars Entertainment are thrilled to be the first-ever casino partner of the NFL, the most prominent sports league in North America,” said Mark Frissora, President and CEO of Caesars Entertainment. “Combining the league’s 180 million fans with our 55 million Total Rewards loyalty program members will expose millions of people to the exclusive and exciting year-round opportunities at our properties.”
The move comes from a league that just ten years ago shunned gambling. At that time, the league still had rules that banned commercials from cities that had legalized gambling.
Los Angeles Dodgers first baseman Freddie Freeman appears to have avoided a serious injury after…
Former LSU quarterback Jayden Daniels has requested that the university return its copy of the…
Former professional boxer Prichard Colón has died at 33, nearly 11 years after suffering a…
Blake Snell struck out 10 batters over six innings of one-run ball Tuesday night in…
The WNBA is expected to fine New York Liberty center Jonquel Jones $500 after she…
The Los Angeles Lakers are being sold to former Disney CEO Bob Iger and Thrive…