News

NCAA Votes Unanimously To Allow Athletes To Profit Off Names, Images & Likenesses

The NCAA’s board members on Tuesday agreed via a unanimous vote to pave the way for college athletes to profit off their names, images and likenesses.

The organization directed its three distinct divisions to start determining how to change their rules and regulations in such a way that marks a clear difference between collegiate and professional sports.

“We must embrace change to provide the best possible experience for college athletes,” NCAA board chair Michel Drake said in a statement, per ESPN. “Additional flexibility in this area can and must continue to support college sports as a part of higher education. This modernization for the future is a natural extension of the numerous steps NCAA members have taken in recent years to improve support for student-athletes, including full cost of attendance and guaranteed scholarships.”

Subscribe to our free weekly newsletter!

A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.

30 SPORTS FIGURES WHO DIED IN 2019 – TRIBUTE SLIDESHOW 

The board said it hopes the new rules will go into effect by January 2021, and added that the association would strive to make sure the regulations are “transparent, focused and enforceable” and that they do not drastically affect the level of competition within college sports.

The NCAA’s latest announcement also follows the introduction of the Fair Pay to Play Act, a law California Gov. Gavin Newsom (D) signed last month that would allow college athletes to profit off endorsement deals. The NCAA had originally opposed the legislation, calling it unconstitutional. Several California universities like Stanford and USC also voiced their opposition to the law.

Whether or not the NCAA’s new law will truly lead to more transparency in the process of allowing college athletes to profit off any use of their name — whether it is in an advertisement or a video game — remains to be seen.

 

Pablo Mena

Writer and assistant editor for usports.org. NY Giants and Rangers fan. Film and TV enthusiast (especially Harry Potter and The Office) and lover of foreign languages and cultures.

Recent Posts

Paul George Exits With Knee Injury As 76ers Fall To 2-12 In Loss To Grizzlies

With their big three finally back in action Wednesday, the Philadelphia 76ers suffered another setback…

3 hours ago

VIDEO: Nike Pays Tribute to Rafael Nadal With 30-Foot Projection In Front of Eiffel Tower

https://www.youtube.com/shorts/tny--EWynOQ Nike paid tribute to Spanish tennis legend Rafael Nadal with a 10-meter-tall animated display…

21 hours ago

VIDEO: Rafael Nadal Gets Emotional Tribute as He Retires From Tennis

https://youtu.be/dtJoJz9hC48 Tennis legend Rafael Nadal bid a heartfelt goodbye to his devoted Spanish fans as he brought…

21 hours ago

VIDEO EXCLUSIVE: U.S. Olympic Fencer Eli Dershwitz Explains The Art Of Fencing

https://www.youtube.com/shorts/DQ9Rxhnuer4 U.S. Olympic fencer Eli Dershwitz shed light on the critical skills necessary in fencing…

2 days ago

Two Bears Offensive Linemen Return To Practice, Caleb Williams Desperate For Blocking

Two offensive linemen for the Chicago Bears returned to practice, a massive step in the…

3 days ago

VIDEO: UFC Heavyweight Champion Performs Viral Trump Dance In New York

https://www.youtube.com/shorts/s2g9t_33Myw President-elect Donald Trump received a warm welcome from Ultimate Fighting Championship (UFC) fighter Jon…

4 days ago