News

Excited Michigan Fans Line Up For School’s New Nike Gear

Although Sunday nights are typically quiet on college campuses, and used to catch up on any sleep lost during the week, Sunday night at the University of Michigan was anything but calm and quiet.

Excited Michigan Fans Line Up For School’s New Nike Gear

That day at midnight, the school officially switched from Adidas to Nike’s ‘Jordan Brand,’ causing scores of fans to line up to buy the Wolverine’s new gear.

The Wolverines are now the only college in America whose athletic department is outfitted in Jordan Brand, and the school celebrated the only fitting way they could think: with a wild party.

Michigan football coach Jim Harbaugh led the charge at a rally in the middle of the street, singing ‘Hail to the Victors’ as students surrounded him.

Subscribe to our free weekly newsletter!

A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.

From there, eager fans went on buying sprees and basked in the glory of the new gear that dominated the talk of the night.

The gear includes baseball caps, jerseys, and different styles of sneakers. Former Michigan football wide receiver Desmond Howard even jumped on Twitter to express his excitement over the Wolverines’ new gear.

The student body’s interest in the gear was so strong, in fact, that it actually led to Michigan’s school store website crashing in the middle of the night, in turn leading to many angry fans.

ANN ARBOR, MI – OCTOBER 17: Head coach Jim Harbaugh of the Michigan Wolverines reacts during the college football game against the Michigan State Spartans at Michigan Stadium on October 17, 2015 in Ann Arbor, Michigan. The Spartans defeated the Wolverines 27-23. (Photo by Christian Petersen/Getty Images)

Pablo Mena

Writer and assistant editor for usports.org. NY Giants and Rangers fan. Film and TV enthusiast (especially Harry Potter and The Office) and lover of foreign languages and cultures.

Recent Posts

VIDEO: Nike Pays Tribute to Rafael Nadal With 30-Foot Projection In Front of Eiffel Tower

https://www.youtube.com/shorts/tny--EWynOQ Nike paid tribute to Spanish tennis legend Rafael Nadal with a 10-meter-tall animated display…

16 hours ago

VIDEO: Rafael Nadal Gets Emotional Tribute as He Retires From Tennis

https://youtu.be/dtJoJz9hC48 Tennis legend Rafael Nadal bid a heartfelt goodbye to his devoted Spanish fans as he brought…

16 hours ago

VIDEO EXCLUSIVE: U.S. Olympic Fencer Eli Dershwitz Explains The Art Of Fencing

https://www.youtube.com/shorts/DQ9Rxhnuer4 U.S. Olympic fencer Eli Dershwitz shed light on the critical skills necessary in fencing…

2 days ago

Two Bears Offensive Linemen Return To Practice, Caleb Williams Desperate For Blocking

Two offensive linemen for the Chicago Bears returned to practice, a massive step in the…

3 days ago

VIDEO: UFC Heavyweight Champion Performs Viral Trump Dance In New York

https://www.youtube.com/shorts/s2g9t_33Myw President-elect Donald Trump received a warm welcome from Ultimate Fighting Championship (UFC) fighter Jon…

4 days ago

Aaron Rodgers Expresses Interest In 2025 Return, But The Jets Have Bigger Problems

Reporters asked quarterback Aaron Rodgers if he intended to return to the New York Jets…

4 days ago