MLB To Implement Ads For Jerseys & Batting Helmets
Baseball is officially back, though players will look slightly different when teams play ball: their jerseys and batting helmets will bear advertisements.
Other leagues in Europe, Asia, Latin America and the U.S. have seen uniform ads—MLS started in 2007, the NBA added them in 2017, the NHL had them on helmets and will implement them on jerseys next season—but it’s a first for MLB.
The NFL is the only league without plans for jersey ads—for now.
According to reports, the NBA jersey patch produced $225 million for the 2021-22 season—more than double original estimates.
Subscribe to our free weekly newsletter!
A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.
“We’ve seen tremendous growth from this asset [in terms of both] revenue and the caliber of brands, both domestic and global, that are partnering with our teams,” NBA president of team marketing and business operations Amy Brooks said in December.
The 2022 MLB season is set to begin April 7, with spring training set to commence March 13.
Article by Andrew Corselli
Get the most-revealing celebrity conversations with the uInterview podcast!
Leave a comment