News

Rams Awarded Marketing Expansion For 3 Countries In NFL’s New Initiative

The Los Angeles Rams will be able to extend their marketing initiatives in three new countries – Mexico, China and Australia – through the NFL’s new initiative to grow their fanbase outside of the U.S. The Rams and 17 other teams have been granted access to 26 International Home Marketing Areas (IHMA) whichever of the eight countries they have been assigned to.

The NFL clarified what exactly the IMHA grant access to in a statement released yesterday.

“As part of the International HMA program, clubs will have access to international markets for at least a five-year term, during which a club will have rights to pursue activities in that international market that are consistent with what they can do in their domestic HMA. This includes in-person and digital marketing, corporate sponsorship sales, fan events and activations, youth football activities, merchandise sales and co-marketing relationships with other sports and entertainment properties in the market.”

The Rams were the only team to be awarded three countries.

Subscribe to our free weekly newsletter!

A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.

“When Stan Kroenke brought the Rams home to Los Angeles and envisioned SoFi Stadium and Hollywood Park, it was with an eye to build a global brand along with an iconic sports and entertainment destination,” Rams chief operating officer Kevin Demoff said in a statement. “Here in the United States, Los Angeles is the gateway to so many incredible countries across the world including Australia and China, as well as our neighbor, Mexico. We are fortunate to have developed a strong presence in each of those countries over the years, through digital engagement, authentic connections with local celebrities and influencers, and even in-market activations. We are thrilled to deepen our connection with our fans abroad and expand our presence in these countries over the next five years and beyond.”

Teams can begin to take advantage of the on January 1, 2022.

Rose Carter

Recent Posts

Paul George Exits With Knee Injury As 76ers Fall To 2-12 In Loss To Grizzlies

With their big three finally back in action Wednesday, the Philadelphia 76ers suffered another setback…

2 hours ago

VIDEO: Nike Pays Tribute to Rafael Nadal With 30-Foot Projection In Front of Eiffel Tower

https://www.youtube.com/shorts/tny--EWynOQ Nike paid tribute to Spanish tennis legend Rafael Nadal with a 10-meter-tall animated display…

20 hours ago

VIDEO: Rafael Nadal Gets Emotional Tribute as He Retires From Tennis

https://youtu.be/dtJoJz9hC48 Tennis legend Rafael Nadal bid a heartfelt goodbye to his devoted Spanish fans as he brought…

20 hours ago

VIDEO EXCLUSIVE: U.S. Olympic Fencer Eli Dershwitz Explains The Art Of Fencing

https://www.youtube.com/shorts/DQ9Rxhnuer4 U.S. Olympic fencer Eli Dershwitz shed light on the critical skills necessary in fencing…

2 days ago

Two Bears Offensive Linemen Return To Practice, Caleb Williams Desperate For Blocking

Two offensive linemen for the Chicago Bears returned to practice, a massive step in the…

3 days ago

VIDEO: UFC Heavyweight Champion Performs Viral Trump Dance In New York

https://www.youtube.com/shorts/s2g9t_33Myw President-elect Donald Trump received a warm welcome from Ultimate Fighting Championship (UFC) fighter Jon…

4 days ago