Bryce James, the son of LeBron James, announced his formal commitment to play at the University of Arizona in 2025. The high school prospect is described as a fundamentally sound mid-size player who could still find room to develop during his college career.
James has been connected to Arizona for several months and posted a picture in Wildcats gear back in November. He posted another photo with the school’s logo Wednesday, stating in the caption that he was “100% committed.” His commitment was a bit of a surprise, as he had also received offers to play for Ohio State and Duquesne, schools with personal connections to his father.
James is a 6’4″ shooting guard, bringing more size to the floor than his brother, Bronny James. But just as his older brother took criticism for poor production in college, the younger James has earned skeptics for a relatively diminutive role at the high school level. He delivered an underwhelming performance earlier this year at Nike’s Peach Jam, a premier showcase, and is currently playing off the bench for Sierra Canyon. He missed the start of the season due to injury.
Those quick to criticize James are retreading the same complaints lobbed at his brother throughout his career. At the center of every criticism is the same central idea that he is only receiving opportunities because of his father’s reputation. In this light, the statistics become evidence of nepotism when they might be viewed as a player with promising development in other cases.
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After dealing with years of backlash throughout his tenure at USC and into his career with the Lakers, Bronny James has begun finding his way in the G League. Having fully recovered from a cardiac incident he suffered last year, he is seemingly up to speed at the G League level and is scoring 14.7 points per game. With the Lakers struggling, Dwyane Wade even called for Bronny’s NBA return in a recent podcast segment.
Bryce James is in the same boat his brother was a few years ago. Family fame may be opening doors for him, but there’s a less-discussed side of that coin. With a spotlight on them from a young age, sons of LeBron James did not receive nearly enough time to develop as basketball players before they began to receive national media attention. Few basketball players are the finished product out of high school, but few in the history of the sport have been so closely scrutinized at that age.
It is unclear how James plans on using his college career. He could play several seasons at Arizona and sharpen his skill set. He could transfer between a few schools, taking advantage of NIL guidelines and his personal marketability to find the right program. He could enter the NBA Draft early and likely find a spot somewhere in the G League.
The potential paths from here are endless, but for those setting the bar high now, there must also be a clear bottom line. His impact on basketball will not be determined by his identity as a player out of high school. No advantage given to James has ever been more valuable than time, the universal gift given to anyone who has ever made a difference — in sports and beyond. Many may already be impatient with the young man, but they’ll simply have to wait.
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