Jake Paul’s Fiancee, Jutta Leerdam, Could Earn $1 Million From Nike After Showcasing Underwear At Winter Olympics

Jutta Leerdam, the fiancée of social media personality and boxer Jake Paul, could earn up to $1 million from Nike.

On Feb. 9, Leerdam won a gold medal in the 1,000-meter speed skating event. She also set the Olympic record, finishing in 1:12.31. After winning, she unzipped her racing coat and showcased her Nike undergarments. Leerdam signed with Nike in Dec. 2025. 

Quod magazine estimated that she could earn up to 62,000 euros per post featuring Nike. Nike contracts generally include incentives to showcase brand wear both on and off the field. 

Leerdam is estimated to be making around $1 million from the Nike endorsement.

Leerdam has won two medals for the Netherlands. She also got a silver medal in the 500-meter women’s speed skating event. 

Paul posted a video of himself and his fiancée celebrating her medals. 

“Just the amount of hard work that goes into it,” Paul said, “Like 99.9 percent of people will never understand. And she pulled it off, under the most amount of pressure ever.”