Turner And Warner Brothers Invest In LeBron James’ Video Site ‘Uninterrupted’

After his retirement, Derek Jeter launched The Player’s Tribune, which allowed athletes to share their stories in their own words. Based on an investment from Turner and Warner Brothers, LeBron James‘ site, Uninterrupted, will be the next outlet to follow in its footsteps.

James launched his site, which uses video to allow athletes to speak directly to the public in 2014. In addition to James, users include Titans quarterback Marcus Mariota, Golden State Warriors forward Draymond Green and Patriots tight end Rob Gronkowski, who recently used the channel to confirm that he is ‘week-to-week’ with a knee injury.

Its presence in the world of sports looks to increase thanks to a $15.8 million from Warner Bros. Entertainment and Turner Sports to help expand the company.

“The best thing about Uninterrupted is there are so many creative opportunities for athletes to tell their stories,” James said. “I’m excited to be partnering with important, innovative companies like Warner Brothers and Turner to keep building Uninterrupted as a place for athletes to go to connect with fans and share their stories in a different way.”

Photo: LeBron James © ESPN via YouTube.

Article by Joe Kozlowski