SAN ANTONIO, TX - MAY 22: Manu Ginobili #20 of the San Antonio Spurs and Stephen Curry #30 of the Golden State Warriors battle for the ball in the second half during Game Four of the 2017 NBA Western Conference Finals at AT&T Center on May 22, 2017 in San Antonio, Texas.
Come December, the NBA expects to provide fans with the ability to purchase the final quarter of any game of their choice via the League Pass, the league announced on Thursday.
For $1.99, fans from any market can purchase an out-of-town game after the conclusion of the third quarter. The move comes after the NBA’s adaptation to mobile technology and its distancing from cable viewers by optimizing the product of the game for busy fans.
30 SPORTS FIGURES WHO DIED IN 2018 – TRIBUTE SLIDESHOW
Following the gambling announcement earlier this year, the NBA has taken significant strides towards optimizing the fan-bettor experience. The league also plans on eventually selling packages of 10 minutes of isolated gameplay, furthering ease of which casual or betting fans can experience the NBA. A bettor who has money on the first half of a game won’t want to purchase an entire game, but rather a specific segment or maybe a point combination to cover, and will only want to watch the conclusion of the game.
Subscribe to our free weekly newsletter!
A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.
“It’s a big moment, but it’s also a small first step,” Commissioner Adam Silver said about the NBA’s plans. “We imagine a situation where a fan has dinner at 8 o’clock and only has 30 minutes and can choose to buy a half-hour of a game.”
For now, $6.99 packages are available for full games, via B/R Live or NBA.com.
Penn State men’s hockey player Gavin McKenna has been arrested and charged with aggravated assault. …
On January 1, former Princeton wide receiver and return specialist Martin "Tiger" Bech died during…
Just a year after being traded for Luka Doncic, Anthony Davis has been sent to…
The Chicago Bulls will get young bucket-getter Jaden Ivey in a three-team deal. On Feb.…
The Utah Jazz show some surprise aggression on the trade market by trading for Jaren…
Nike is currently under investigation by the Equal Employment Opportunity Commission (EEOC). The EEOC has accused…