Tom Brady, Under Armour Launch ‘Athlete Recovery Sleepwear’ Pajamas

For Tom Brady, sleep is very important, at it is for most people.

Tom Brady, Under Armour Launch ‘Athlete Recovery Sleepwear’ Pajamas

Therefore, the New England Patriots quarterback has teamed up with sports apparel giant UnderArmour to design high-tech pajamas.

UnderArmour CEO and founder Kevin Plank launched the new Athlete Recovery Sleepwear during his keynote speech at the Consumer Electronics Show (CES) in Las Vegas on Friday.  

The pajama tops and bottoms– for men (available now on underarmour.com, $79.99-$99.99) and women ($59.99-$99.99)– have special bio-ceramic particles woven in to reflect back to the body infrared waves it emits during sleep. This technology is intended to reduce inflammation while you sleep and help your body recover from exercise.

“These aren’t just pajamas,” Plank said. “These are advantages.”

At CES, Plank also said it took Under Armour 2.5 years to devise a way to embed the infrared tech into clothing. The company also, however, has another development designed to help you sleep better. Under Armour also updated its UA Record app to include a Sleep Recovery System.

The app, which was developed with sleep experts from Johns Hopkins, pairs with the UA Band, a phone, or a supported third-party tracker to record your sleeping habits. It also gives you a 14-day Sleep Score that measures how consistently (or inconsistently) you sleep, and tips on how to improve.

Brady has credited sleep as part of his training routine to help him play at a high level as he gets older.

Plank also discussed Under Armour’s latest line of SpeedForm running sneakers ($140-$160, available for pre-order now, due Feb. 1) that allow users to do a jump test– they jump six times with the shoes on– and the MapMyRun app will tell the wearer their legs’ fatigue level. This way, wearers know whether to take it easier on a run or to push themselves more.

“Our ambition is to go beyond telling you what you did and to begin to tell you what you should do,” Plank said.

Plank introduced Olympic multi-medalist Michael Phelps to talk about the shoes. “I’m doing these different things now that my body is not used to,” Phelps said, “something like this can tell me go for it … or maybe take it easy and go for the two-mile run.”

These new products come at an opportune moment for Under Armour, which recently dropped to the No. 3 sports brand when Adidas retook the No. 2 spot behind Nike. Under Armour shares are down 34% over the last year and the company has stated its growth is slowing.

However, Plank remains confident this technology will help the company regain its success.

“What Facebook has done for social, what Amazon has done with Amazon Prime for purchasing, what LinkedIn has done for business, we expect to do with fitness and wellness,” he said.

FOXBORO, MA – DECEMBER 04: Tom Brady #12 of the New England Patriots looks to throw a pass during the second half against the Los Angeles Rams at Gillette Stadium on December 4, 2016 in Foxboro, Massachusetts. (Photo by Maddie Meyer/Getty Images)