TORONTO, ON - AUGUST 03: Ryan Borucki #56 of the Toronto Blue Jays delivers a pitch during a MLB game against the Cleveland Indians at Rogers Centre on August 03, 2021 in Toronto, Canada. (Photo by Vaughn Ridley/Getty Images)
Baseball is officially back, though players will look slightly different when teams play ball: their jerseys and batting helmets will bear advertisements.
Other leagues in Europe, Asia, Latin America and the U.S. have seen uniform ads—MLS started in 2007, the NBA added them in 2017, the NHL had them on helmets and will implement them on jerseys next season—but it’s a first for MLB.
The NFL is the only league without plans for jersey ads—for now.
According to reports, the NBA jersey patch produced $225 million for the 2021-22 season—more than double original estimates.
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