Jordan Spieth Signs Massive Parternship Deal With Coca-Cola

When 2015 began, Jordan Spieth was a good golfer who had potential to take the next step. When 2016 began, he was officially the next big thing. He confirmed that status on Wednesday, by signing a partnership deal with Coca-Cola.

“As a Coca-Cola brand ambassador, I look forward to bringing greater awareness to the sport of golf globally and engaging with fans in exciting new ways,” said Spieth. “It’s a special brand with a rich history, and I couldn’t be more excited to be a part of that history.”

In fact, Spieth has even won a vintage Coke machine during his time on the course.

“After winning the Tour Championship by Coca-Cola, one of the perks is receiving a 1955 Coca-Cola vending machine that dispenses the old-school glass bottles,” he said. “My little sister absolutely loves it. She comes over, goes straight to the machine, grabs a few bottles out, hands them around and asks me to open them for her.”

The deal is expected to put the Texan on par with other celebrity faces of Coke products, such as LeBron James for Sprite and Taylor Swift for Diet Coke.

“There is no question Jordan is a generational talent, even as his professional career is just getting started,” said Stuart Kronauge, senior vice president, Brand Marketing, Coca-Cola North America. “As a company, what we admire most about Jordan is the way he has embraced being a role model. His actions, values and character both on and off the course make him an ideal Coca-Cola brand ambassador.”

 

Photo: Jordan Spieth during a practice round for the World Golf Championships-Bridgestone Invitational at Firestone Country Club South Course on August 4, 2015 in Akron, Ohio.