Categories: News

Dale Earnhardt Jr. Reveals 2016 Sprint Cup Paint Scheme

While most sports have striking jerseys or classic logos to build an identity, that’s not the case in NASCAR. Beyond the driver him or herself, there’s one major source of differentiating between competitors on the track: the car’s paint scheme.

On Wednesday, Dale Earnhardt Jr. and Axalta revealed their red, orange and yellow look for the next season.

“I love it,” Earnhardt said. “I got a little involved in this one, so it’s definitely something that I connect to. It was pretty challenging because the paint is a product and the paint scheme is a reference to the product itself so we had to have something that was bright and exciting.”

Subscribe to our free weekly newsletter!

A week of sports news in your in-box.
We find the sports news you need to know, so you don't have to.

Beyond looking sharp, there’s a reason for the inclusion of each color. “I love the color combination of red, orange and yellow,” he continued. “The yellow is at the bottom to allow us to see how the car is sealing off on the racetrack. My favorite color orange is incorporated into it with the fade. I love the red from the old Budweiser days and it’s kind of a nod to that.”

Photo: Dale Earnhardt Jr., driver of the #88 Nationwide Chevrolet, celebrates in victory lane after winning the rain-shortened NASCAR Sprint Cup Series Quicken Loans Race for Heroes 500 at Phoenix International Raceway on November 15, 2015 in Avondale, Arizona.  (Photo by Sean Gardner/Getty Images)

Joe Kozlowski

Recent Posts

49ers’ Isaac Guerendo Likely Out, Team Will Turn To Fourth-String RB Patrick Taylor Jr.

The San Francisco 49ers will reportedly compete without running back Isaac Guerendo in Week 16,…

32 mins ago

Benched Kirk Cousins, The ‘Best No. 2 QB In The NFL,’ Cheers On Falcons’ Starter Michael Penix Jr.

The Atlanta Falcons announced Tuesday that rookie quarterback Michael Penix Jr. would start the team's…

1 day ago

Patriots’ Drake Maye Stands By Head Coach Jerod Mayo, Denies Job Security Concerns

In the midst of a 3-11 season with a rookie quarterback, first-year Patriots head coach…

1 day ago

Giants To Start Quarterback Drew Lock In Week 16 Against Falcons And Michael Penix Jr.

The New York Giants will start quarterback Drew Lock in Week 16 against the Atlanta…

2 days ago

Former Lakers Coach Darvin Ham Slams Team For Unfair Firing, High Expectations

Former Lakers head coach Darvin Ham spoke out about his time with his old team,…

2 days ago

Chiefs’ Hollywood Brown Could Finally Make 2024 Debut After Lengthy IR Stint

The Kansas City Chiefs are reportedly activating wide receiver Hollywood Brown from injured reserve this…

3 days ago